Author Archives: Michael Gillen

How a Nonprofit Can Effectively Leverage Search Engine Marketing through Article Marketing

Every nonprofit out there is working as hard as they can in order to get their name out there. Originally, that meant working old media outlets to get coverage. However, nowadays, almost all nonprofits are working with search engine marketing and social media. Although it’s big now, not ever nonprofit knows how to actually perform search engine marketing. In case you were not aware, search engine marketing is trying to get your company ranked first in Google for the terms you want to be found under. The most important piece of any search engine marketing campaign is what is called “link building,” or getting people to link to you, since one of the parameters that Google reads is how many people are linking to you. One of the best ways a nonprofit can perform link building as good as you can is through what’s called “article marketing.”

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