Author Archives: Christi Rocco

Online Marketing for the Non-Profit: How to Build an Online Reputation

If you are involved in or manage a non-profit, you understand how tough it is to find cheap but efficient ways to stay ahead in the Internet world. Even if money is tight, there are ways to use online marketing or web marketing to your advantage to build a positive online reputation.

Starting a blog is a free and effective way to use web marketing to your advantage. You can post about matters that relate to your cause, you can link to other important sites, and you can even post a donor link to that page (or any page) for the public to make a contribution to your cause. This is more cost-effective and less time consuming that doing the same thing with a newsletter or a mailer, and it also aids your online reputation because it creates more information about your non-profit on the Internet.

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